About us
Founded in 2018 by designer Monica Sassoon, Hartwell was created by women, for women, with a vision to bring a fresh, feminine touch to British countrywear without losing its heritage soul. Over the years, we’ve blended rural charm with contemporary design, becoming known for high-quality garments, thoughtful details, and a commitment to sustainable production.
Now, in 2025, we enter a new chapter. Hartwell is evolving - broadening beyond the field and stable to embrace modern British style for women who live between town and country. Our upcoming collections are designed for real lives: versatile, elegant, and comfortable pieces that reflect the confidence and individuality of the women who wear them.
We’re taking everything our customers love - quality, timelessness, and ease - and making it even more inclusive, dynamic, and relevant for the woman of today.
Our Clothes
Printed Shirts
Printed shirts may seem repetitive and unoriginal, but at Hartwell we take it upon ourselves to challenge this, creating one-of-a-kind prints inspired by the beauty of British nature.
Our printed shirts are crafted in our UK studio with artisan-level attention to every detail. We're proud of our British symbols and heritage, and we want you to wear them proudly too - in elegant, versatile pieces made for every occasion.
Jackets & Coats
In British fashion, jackets and coats are essential - not just because even the warmest summer day can bring a breeze, but because they’re a signature of the region’s timeless style.
At Hartwell, you’ll find classic tweed coats for winter and lightweight jackets for warmer days. Each piece is thoughtfully designed with the female silhouette in mind, ensuring a flattering fit. Whether you're strolling through the city or hiking in the countryside, our jackets are made to keep you warm and elevate any look.
Knitwear
Team Hartwell
MONICA - Head of Design
After years designing mens and womenswear collections for other brands, Monica knew the time was right to branch out on her own. The freedom to put her personal creative stamp on a range of pieces, from shirts and blouses to jackets and coats, has been liberating, rewarding and stressful in equal measure. Monica is passionate about each and every garment she produces and constantly ensures this is evident across all our collections.
GULSEN - Production
Gulsen’s wealth of production experience and know-how is vital. Her encyclopaedic knowledge of fabrics and the production process means we are equally comfortable delivering to larger retailers as well as smaller independent boutiques.
DAVID - Designer
David’s development of intricate and inspiring prints are the hallmark of our growing number of collections.
LAURENCE - Operations & Marketing
Laurence is our Director of MTH (Making Things Happen) and as such is responsible for the logistics and operational side of the business as well as our marketing strategy.
NADIA - Social Media Manager
Nadia takes care of all our social media strategy and as you’d expect, is rarely away from her mobile phone!
KEITH - Sales Director
What Keith doesn't know about fashion sales isn't worth knowing! He heads up the Hartwell sales team and is highly likely to come and visit your store some time soon. Please offer him a cuppa, he's a lovely chap.
PENNY - Sales
If Keith isn’t in your area, chances are the charming Penny will drop in to present the latest Hartwell collection. Just get in touch if you’d like her to arrange a visit.